Australia By Aussie aims to keep advertising and commercial relationships clearly distinguishable from independent editorial content. This policy explains how advertising and sponsored material should be presented on the website.
Advertising is separate from editorial coverage
Buying advertising or entering into a commercial relationship does not entitle an advertiser to favourable news coverage, a guaranteed article, or control over editorial conclusions. Editorial decisions should be made on newsworthiness, accuracy, relevance and public interest.
Sponsored content
Where content is paid for, sponsored, or produced in partnership with a commercial organisation, it should be identified clearly so readers can recognise its nature. Advertorials and other paid promotional material should not be presented in a way that deliberately misleads readers into believing they are independent news reporting.
Product and service references
References to a business, product or service in editorial coverage should be based on the purpose of the story, not on whether that organisation advertises with us. Any material commercial relationship relevant to a piece of content should be disclosed where appropriate.
Reader concerns
If you believe content on Australia By Aussie is not clearly identified as advertising or sponsored material, please contact us through our Contact Us page and include the relevant article or page link.
Review
This policy sets out our intended standards and may be updated as our publishing and advertising arrangements evolve.