A new, lighter style of Bordeaux wine known as claret will gain official recognition from the 2025 vintage, as France’s most famous wine region adapts to climate change and shifting drinking habits.
The Bordeaux protected designation of origin has formally validated “bordeaux claret” as part of the existing appellation, marking a return to a historic style once widely exported to Britain from the 12th century.
Unlike modern Bordeaux reds, which have become fuller-bodied and higher in alcohol, the new claret style will be lighter, less tannic and designed to be served chilled, typically between 8 and 12 degrees Celsius.
Bordeaux producers say hotter growing conditions have driven grapes to ripen more quickly, pushing alcohol levels higher and forcing winemakers to rethink traditional techniques. Stéphanie Sinoquet, managing director of the Bordeaux growers’ association, said climate change had created both challenges and opportunities, with producers now prioritising freshness and balance.
Jean-Raymond Clarenc, director of the Bordeaux branch of Grands Chais de France, said the new classification allowed winemakers to respond strategically to warmer vintages through shorter maceration and lighter profiles.
At the same time, red wine consumption is falling in France and the UK, with drinkers increasingly favouring lighter, fruit-forward wines. Industry figures say rising prices and changing consumer habits have also hurt demand for traditional Bordeaux reds.
Wine retailers and sommeliers say the move could appeal to younger drinkers who prefer approachable wines that are ready to drink, while classic Bordeaux styles will continue to be produced alongside the new category.
